The Business of Fashion is a leading fashion industry website that we don’t have a subscription to, but they offer complimentary student membership for up to 4 years. To create a free account, click on the profile picture on the right of the website and create an account using your University email address (you will be sent a verification code). Once you have created your account you can then edit your Account Details and choose Membership:

At the bottom of the membership packages it says:
For Students activate complimentary access
You can then verify your University email address to get access to daily news, in-depth analysis & advice and email briefings.

As we don't have a University account, for access issues you will need to contact BoF directly by email: professional@businessoffashion.com